"Type study: Stereo-typography
May 17, 2011
This is part of a series of guest posts on web typography. Today’s post was written by Dan Mall of Big Spaceship.Choosing a typeface is an art. It requires a sense of taste, style, genius, and dumb luck.But it’s also a science. We can apply logic and history in a way that points us in the right direction and deters us from poor choices. The right typeface can inspire interfaces, but what inspires those typographic decisions in the first place?
Enter stereo-typography, the art of using stereotypes to inform your type choices. Designing with stereotypes makes those initial choices a bit easier. Big = loud. Small = quiet. Smooth = elegant. Irregular = experimental. Look for typefaces whose letterforms embody a characteristic you’d like to subconsciously communicate."Read rest of the article here.
"Type study: Stereo-typography
May 17, 2011
This is part of a series of guest posts on web typography. Today’s post was written by Dan Mall of Big Spaceship.
Choosing a typeface is an art. It requires a sense of taste, style, genius, and dumb luck.
But it’s also a science. We can apply logic and history in a way that points us in the right direction and deters us from poor choices. The right typeface can inspire interfaces, but what inspires those typographic decisions in the first place?
Enter stereo-typography, the art of using stereotypes to inform your type choices. Designing with stereotypes makes those initial choices a bit easier. Big = loud. Small = quiet. Smooth = elegant. Irregular = experimental. Look for typefaces whose letterforms embody a characteristic you’d like to subconsciously communicate."
Enter stereo-typography, the art of using stereotypes to inform your type choices. Designing with stereotypes makes those initial choices a bit easier. Big = loud. Small = quiet. Smooth = elegant. Irregular = experimental. Look for typefaces whose letterforms embody a characteristic you’d like to subconsciously communicate."
Read rest of the article here.
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